Tricia Ascher, President and Owner of Ascher’s Janitorial Services LLC, signed on to be a protégé business in the third session of the Green Bay Packers Mentor-Protégé Program in hopes of improving specific areas of her business. “I was really looking to increase our accuracy and become more competitive with bidding, as well as improve our business marketing plan,” explains Ascher.
Upon being accepted to the program, Ascher was matched with David Jerrett, COO at Bay Towel, Inc., as her mentor. Ascher and Jerrett began working together immediately to indentify goals and opportunities for improvement within the business. The pair met for at least two hours every other week. “We clicked from the first meeting,” shares Ascher, “It is a fabulous friendship and business relationship.”
Ascher and Jerrett started by focusing in on her finances. “With the help of Bay Towel’s Controller, we were able to pinpoint costs and create a few tools to help us become more competitive and accurate with our bids,” she states. Once the finances were addressed, they zoned in on sales and marketing. “We did multiple tasks to refine our market and customers.”
Aside from all of the practical business knowledge Ascher gained from the relationship during her 12-month commitment to the program, she shares that her biggest takeaway has been confidence.
“The confidence our mentor gave us in our thought process when it came to our approach to business, as well as our growth in business knowledge in the last year, is immeasurable,” she explains, “The relationship even gave me the confidence to start another business, Visionary Business Solutions.”
Life after the program has been great for Ascher’s Janitorial Services. Ascher had the opportunity to speak at a national convention on the business process methods they use for both Ascher’s Janitorial and Visionary Business Solutions, where she also received a prestigious award. “With all of the steps we took throughout the program, we have seen an increase in sales, contracts and employees which has enabled us to purchase a commercial facility for Ascher’s Janitorial,” she shares. Additionally, from the start of the program to currently, her business has doubled their number of contracts. Ascher remains actively involved with her mentor, and has continued to see steady growth. “We use the tools that were formed from the relationship on a regular basis,” she adds.
When asked what one piece of advice she would give potential protégés, Ascher recommends commitment and persistence. “Be ready to give 150%,” she explains, “It will work if you are open to change and make it a priority to dedicate yourself and your business to this process.”