Module 4: Developing a Brand Identity

Online via Zoom

This 30-minute training is designed for small business owners looking to develop a strong and cohesive brand identity. The training will cover key concepts such as understanding your target audience, defining your brand values, and creating a visual identity that resonates with your customers. Participants will have the opportunity to brainstorm and begin developing their...

Free

Module 5: Measuring and Analyzing Marketing Efforts

Online via Zoom

Key metrics to track in order to measure the effectiveness of your marketing efforts. As a small business owner, you likely have limited resources for marketing and advertising. It's important to make sure that every dollar you spend on marketing is yielding a positive return on investment (ROI). In this training, you will learn how...

Free